SO News

Check out what’s new at our agency.

Strategic Objectives’ President, Adriana Lurz, Named PR Professional of the Year and SO Wins Four CPRS ACE Awards

CPRS Recognizes Strategic Objectives’ Leadership and Innovative Campaigns We are SO proud! Strategic Objectives’ President and Partner, Adriana Lurz,…

RCVRI Chooses Strategic Objectives to Launch the Future of Wellness in Toronto

The new standard in performance wellness lands in Canada RCVRI, a premium performance wellness and recovery studio, is set…

Strategic Objectives is named IABC/Toronto 2025 Agency of the Year!

SO also earns 15 OVATION Awards and “Best of the Best” Award! We are SO honoured! Driven by an…

Lions Foundation of Canada Dog Guides Partners with Strategic Objectives to Champion Transformative The Difference Campaign

Strategic Objectives is proud to welcome the Lions Foundation of Canada Dog Guides (LFCDG) as a new client. LFCDG,…

NEW Honours for Strategic Objectives Co-Founders

SO Partners Named to Canada’s Marketing, Advertising, PR and Communications Hall of Fame with an Annual Scholarship in their…

Victim Services Toronto partners with Strategic Objectives

Victim Services Toronto partners with Strategic Objectives to profile cutting-edge programs that empower victims of crime and sudden tragedy….

Client News

Attention-grabbing campaigns that move the needle.

Survey data reveals more than half of Canada’s small businesses have experienced a cyber incident as…

New Weatherflex GT and Laufenn G FIT 4S Tires, included in rebate As summer winds down…

From August 25 to October 26, Harvey’s is heating things up with a brand-new, limited-edition Smokin’…

$5 from every Love My Lips Caring Lip Oil sold in August and September to support…

Canadian owned and operated burger chain, A&W Canada, rallies support for MS Canada with the help…

Hankook Tire highlights the critical importance of tire safety and performance  Summer is here, and drivers…

SO Blog

Our SO Team shares innovative insights into the ever-changing world of communications.

Intro Influencer marketing has taken over our feeds, and for good reason! From skincare routines…

Intro The question in our ever-evolving world of social media marketing, is not whether to…

What is AI?  Artificial Intelligence (AI) might sound like something from a sci-fi movie, but…

Welcome to our new website! Excitement rules at Strategic Objectives as we proudly unveil our…

A Brit’s advice for brands approaching the Great White North Canada is a beautiful, vast,…

Intro Maximizing Sports Marketing to Boost your Business I’m a huge sports fan, so one…

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