SO News

Check out what’s new at our agency.

NEW Honours for Strategic Objectives Co-Founders

SO Partners Named to Canada’s Marketing, Advertising, PR and Communications Hall of Fame with an Annual Scholarship in their…

Victim Services Toronto partners with Strategic Objectives

Victim Services Toronto partners with Strategic Objectives to profile cutting-edge programs that empower victims of crime and sudden tragedy….

Strategic Objectives Co-founders Named to Canada’s Marketing Hall of Legends

Deborah Weinstein and Judy Lewis are named to Canada’s Marketing Hall of Legends 2024, presented by AMA (American Marketing…

Strategic Objectives Wins Agency of Record for Edrington in Canada

Edrington, the international ultra-premium spirits company and producer of the world’s leading Scotch whisky and rum brands, has hired…

Tetley Taps Strategic Objectives to Infuse Flavour into NEW Live Tea Launch

Get your kettles ready! Tetley Canada, the nation’s #1 tea brand, has hired Strategic Objectives, Canada’s most award-winning communications…

STRONG Pilates Hires Strategic Objectives to Help Canadians Get “Down for More” in Canada

STRONG Pilates, a rapidly growing fitness movement from Australia, is expanding its unique fitness franchise to Canada and has…

Client News

Attention-grabbing campaigns that move the needle.

Canadian charity will supply 200,000+ school meals to 1,200+ at-risk kids internationally Every 10 seconds, a…

An estimated 1.4 million women in Toronto have experienced or will experience intimate partner violence; new…

To mark 200 Years Young, The Macallan is releasing two unique new whiskies in celebration of…

New online challenge engages families with simple at-home activities that convey the importance of regenerative agriculture…

The Colour Trends 2025 Palette Celebrates Quietly Colourful Hues That Transition Gracefully from Room to Room…

Health Canada approved Super Teas are the nation’s first to be fortified with vitamins and minerals…

SO Blog

Our SO Team shares innovative insights into the ever-changing world of communications.

What is AI?  Artificial Intelligence (AI) might sound like something from a sci-fi movie, but…

Welcome to our new website! Excitement rules at Strategic Objectives as we proudly unveil our…

A Brit’s advice for brands approaching the Great White North Canada is a beautiful, vast,…

Intro Maximizing Sports Marketing to Boost your Business I’m a huge sports fan, so one…

Intro Benjamin Franklin once said, “tell me and I forget, teach me and I may…

Intro Social media has become more than just a platform for connecting with friends and…

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