We create Innovative Passionate Dynamic Fearless Engaging Targeted Influential Original Empowering Game-changing Breakthrough Exceptional Award-winning Powerful Memorable
campaigns

Strategic Objectives (SO) is Canada’s most award-winning PR agency. We tell stories with passion and heart. We grab attention, ignite influence, and drive action and engagement. We get results.

Our services

How We Make News

Brand and Product Launches

First impressions count. Our results-driven strategies set brands up for success.

Media Relations

Third-party endorsements from trusted media sources boost credibility. Our track record is unrivalled.

Experiential and Events

Bringing brands to life creates powerful, memorable touchpoints.

Social Media and Influencer Marketing

SO creates and shares engaging digital content to target your consumers where they live, laugh, learn and play.

Reputation Management

It takes years to build a brand, and only seconds to destroy it. Reputation is your most valuable asset; protecting it is our priority.

Corporate Social Responsibility

We’re experts at forging relevant relationships that help businesses do – and share – good work.

Case Studies

Our Work Speaks for Itself

Pringles

Maple Leaf Foods

PWHPA

Watier

Marcelle

Our reviews

We live for happy clients.
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Trusted by 100s of Brands

Our experience

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