We create
Innovative
Passionate
Dynamic
Fearless
Engaging
Targeted
Influential
Original
Empowering
Game-changing
Breakthrough
Exceptional
Award-winning
Powerful
Memorable
campaigns
Strategic Objectives (SO) is Canada’s most award-winning PR agency. We tell stories with passion and heart. We grab attention, ignite influence, and drive action and engagement. We get results.
Video Transcript
[0:01] Strategic Objectives logo appears.
[0:07] On-screen text: “we are”.
[0:09] On-screen text: “boundary pushing”.
[0:12] On-screen text: “passionate PR specialists”.
[0:15] On-screen text: “we help brands reimagine what it means”.
[0:17] On-screen text: “to connect with consumers”.
[0:19] Reporter on screen at a rally: “We’re here with the Pringles Great DIPbate.”
[0:21] CTV reporter: “Great food, great wine, hey, I mean what more could you ask for?”
[0:24] On-screen text: “media relations”.
[0:30] On-screen text: “influencer marketing”.
[0:40] On-screen text: “special events”.
[0:44] On-screen text: “integrated marketing”.
[0:51] Your Morning guest expert: “To actually see this Cashmere bathroom tissue gown is incredible.”
[0:57] On-screen text: “social media”.
[1:06] On-screen text: “billions of positive impressions”.
[1:14] On-screen text: “we are original”.
[1:16] On-screen text: “we are trusted”.
[1:18] On-screen text: “social responsibility”.
[1:24] On-screen text: “we are fun”.
[1:30] On-screen text: “we are”.
[1:31] On-screen text: “Strategic Objectives”.
[1:34] On-screen text: “and”.
[1:35] On-screen text: “we”.
[1:37] On-screen text: “make”.
[1:38] On-screen text: “news”.
[1:41] Strategic Objectives logo appears.
Our services
How We Make News
Brand and Product Launches
First impressions count. Our results-driven strategies set brands up for success.
- Competitor Landscape Analysis
- Strategy Development
- Brand Identity Consultation
Media Relations
Third-party endorsements from trusted media sources boost credibility. Our track record is unrivalled.
- Media Relations Strategy
- Impactful Storytelling
- Communications Materials
- Proprietary Media Database
- Meaningful Coverage
- Strong Media Relationships
- Media Measurement and Monitoring
Experiential and Events
Bringing brands to life creates powerful, memorable touchpoints.
- Event Strategy and Planning
- Guerrilla Marketing
- Sampling
- Onsite Management
- AGMs, Trade Shows and Conferences
Social Media and Influencer Marketing
SO creates and shares engaging digital content to target your consumers where they live, laugh, learn and play.
- Competitor Analysis
- Community Management and Engagement
- Content Creation
- Content Amplification Strategy
- Influencer Research and Casting
Reputation Management
It takes years to build a brand, and only seconds to destroy it. Reputation is your most valuable asset; protecting it is our priority.
- Crisis and Issues Management
- Key Message and Statement Development
- Spokesperson Media Training
- Stakeholder Relations
- Profile Building for Senior Executives
Corporate Social Responsibility
We’re experts at forging relevant relationships that help businesses do – and share – good work.
- Power of CSR
- Strategy Development and Planning
- Connecting Partners