Strategic Objectives Wins Four CPRS Toronto ACE Awards for Amazon and Kia Campaigns

Strategic Objectives (SO) is recognized by CPRS Toronto with four ACE Awards, with wins in categories for Best Use of Special Events or Experiential Marketing, Media Relations, and New Product or Service Launch. The awards highlight the agency’s strength in delivering integrated campaigns that combine standout execution with measurable impact for Amazon Canada and Kia Canada.

“These award-winning campaigns were built on communications strategies that fostered genuine connections with key audiences,” says Adriana Lurz, President and Partner at Strategic Objectives. “We’re proud to be recognized by CPRS Toronto, a testament to our team’s ability to craft innovative experiences and meaningful moments that deliver real results for our clients.”

A closer look at our award-winning campaigns

Kia Canada: Embrace Electric – Kia EV5 Launch Event

Kia Canada’s EV5 launch invited guests to “Embrace Electric” with an exclusive look at the brand’s newest electric vehicle. Breaking free from the traditional auto launch playbook, the event fused a high-energy live performance by Tyler Shaw with a dramatic vehicle reveal, as the EV5 took centre stage. To build anticipation ahead of its Canadian debut, the campaign leveraged strategic partnerships with top automotive influencers and media, driving intrigue and sustained buzz. Read more here.

The EV5 launch event received a Bronze CPRS Toronto ACE Award in Best Use of Special Events or Experiential Marketing.

Amazon Canada: Alexa+ – Launching the Future of Generative AI-Powered Voice Assistance

Canada was selected as the first international market to introduce Alexa+, underscoring our strong adoption of home productivity technologies. The early access launch came to life through fireside chats with Amazon executives and guided demonstrations throughout a custom-built, home-inspired environment that showcased real-world Alexa+ use cases, supported by targeted media outreach, a white-glove mailer program and strategic influencer engagement. Read more here.

Recognized across multiple categories, the Alexa+ Launch campaign was awarded:

Gold CPRS Toronto ACE Award for Best Use of Media Relations (Over $50,000)
Silver CPRS Toronto ACE Award for Best Use of Special Events or Experiential Marketing
Bronze CPRS Toronto ACE Award for New Product or Service Launch Campaign of the Year

Making news for our work

These awards from CPRS Toronto reflect the strength of our team’s strategy and execution and our commitment to delivering standout work in a highly competitive PR and communications landscape. We’re grateful to the CPRS Toronto judging panel for their time and thoughtful consideration.

Are you interested in discussing how SO can help bring your next campaign to life? Grounded in creativity, we combine fresh thinking with modern storytelling to deliver meaningful, real-world results.

Please contact us to learn more. We look forward to hearing from you.  