strategic / objectives
| ApriL 2026
SO. IN THE KNOW
Read on to learn more about what’s new in the digital world!
Social Media News
PLATFORM UPDATES, TRENDS & MORE!
New IG Carousel Feature
Instagram has introduced a new feature that allows users to rearrange images within a carousel after publishing, offering greater flexibility to optimize the lead slide. The update reflects a broader shift toward performance-driven posting initiatives.
Pinterest's Spring
2026 Trend Report
Pinterest’s latest trend report projects a shift away from perfectionism toward more personal, feel-good choices this spring. Key trends across fashion, food, and home, centre on self-expression, and comfort, embracing everyday moments of joy that fit into real life.
TikTok Announces New Ad Placements
TikTok has introduced new high-impact ad placements designed to give brands maximum visibility during key moments in the app. The update includes expansion of its “Pulse suite”, which enables ads to appear alongside trending content for greater visibility and reach.
#Trending on TikTok
Nostalgia-driven moments like the Hannah Montana reunion offer brands built-in cultural relevance and emotional connection. The opportunity is in trend-aligned marketing, showing up with shareable content and activations that amplify reach by engaging with what their consumers are interested in.
Marketing News
TACTICS, UPDATES, INSPIRATION & MORE!
Devil Wears Prada 2
Brand Collabs
Brands like L’Oréal Paris, TRESemmé, Diet Coke, Grey Goose, and Tweezerman are launching coordinated collaborations ahead of the highly-anticipated sequel’s release. The movie’s marketing expands from in-film placements and product-led activations, to Oscar-adjacent campaigns.
Pam x Aerie Push Back Against AI
Aerie is doubling down on its “100% Aerie Real” platform with a campaign starring Pamela Anderson that rejects AI-generated imagery in favour of real, natural beauty. The ads, running across social and tv, prioritize the brand’s ethos of transparency through the unfiltered partnership.
Campaign Spotlight: Reale Actives
Ahead of the March 31 launch of her acne-focused skincare brand, Reale Actives, Alix Earle rolled out a first-of-its-kind social media campaign. A puzzle-style billboard in New York teased the brand, while influencers were sent pieces of the puzzle. Fans could only complete the puzzle by seeing influencers share their pieces. To bring the concept fully to life, Alix’s team added matching pieces to the billboard in real time—an unprecedented way to merge digital and physical worlds for a coordinated, interactive reveal.
Turning a launch into a mystery invites audiences to engage, speculate, and share organically. This campaign shows that leveraging an influencer or brand’s large following with staggered reveals across channels can keep the buzz alive. The key, however, is delivering a strong, satisfying payoff to turn that attention into lasting impact.
#WeMakeNews
CHECK OUT WHAT THE SO TEAM HAS BEEN UP TO!
Launching the RCVRI Revolution!
Our newest case study (cold) plunges into SO’s role in bringing RCVRI to Toronto, showcasing it as the must-visit wellness destination in Canada’s largest city! Learn more about this exciting launch below.
Loacker Takes @Soulboarder to Italy
Last month, Strategic Objectives and Loacker Canada sent @Soulboarder to the heart of winter sports, and the homeland of the beloved Italian wafer, in the Dolomites. Take a look at everything Ben got up to on this once-in-a-lifetime trip!
Hot Off
The Press!
Making news is what we do best! See all the exciting coverage we secured for our clients STRONG Pilates, Keen, and Weber Grills Canada, below!
Zensurance Awards $10,000 Grant
Zensurance awarded its 2026 $10,000 Small Business Grant to its youngest recipient yet, Nate Wickens, of Next Level Property Management & Services Ltd., a Nova Scotia-based company. Click below to read about the selection process and finalists.