Strategic Objectives (SO) has earned two IABC/Toronto OVATION awards, recognizing excellence in Media Relations and Special Events. The recognition reinforces SO’s standing as Canada’s most award-winning PR and marketing communications agency, driven by standout campaigns for clients including Amazon Canada and Kia Canada.
“Recognition from IABC/Toronto reflects our ability to develop creative work that drives real impact,” says Adriana Lurz, President and Partner of Strategic Objectives. “Across both campaigns, our team transformed complex ideas into compelling stories that engaged audiences, sparked conversation and delivered meaningful results for our clients.”
Award-winning campaigns in action
Kia Canada: Embrace Electric – Kia EV5 Launch Event
Kia Canada’s EV5 launch invited guests to “Embrace Electric” with an exclusive look at the brand’s newest electric vehicle. Breaking free from the traditional auto launch playbook, the event fused a high-energy live performance by Tyler Shaw with a dramatic vehicle reveal, as the EV5 took centre stage. To build anticipation ahead of its Canadian debut, the campaign leveraged strategic partnerships with top automotive influencers and media, driving intrigue and sustained buzz. Read more here.
The Kia EV5 launch event received an IABC/Toronto OVATION Award in the Special Events category.
Amazon Canada: Alexa+ – Launching the Future of Generative AI-Powered Voice Assistance
Canada was selected as the first international market to introduce Alexa+, underscoring our strong adoption of home productivity technologies. The early access launch came to life through fireside chats with Amazon executives and guided demonstrations throughout a custom-built, home-inspired environment that showcased real-world Alexa+ use cases, supported by targeted media outreach, a white-glove mailer program and strategic influencer engagement. Read more here.
The Amazon Canada Alexa+ campaign received an IABC/Toronto OVATION Award in the Media Relations (Budget greater than $100,000) category.
Setting the standard for strategic communications
With thousands of members worldwide, IABC sets a global benchmark for excellence in communications. We’re proud to have our work recognized by the IABC/Toronto judging panel and are grateful for their time and thoughtful consideration.
Are you interested in discussing how SO can help you develop award-winning campaigns? Grounded in creativity, we combine fresh thinking with modern storytelling to deliver meaningful, real-world results.
Please contact us to learn more. We look forward to hearing from you.