strategic / objectives
| May 2026
SO. IN THE KNOW
Read on to learn more about what’s new in the digital world!
#WeMakeNews
CHECK OUT OUR 2026 AWARD WINS AND CAMPAIGN HIGHLIGHTS!
It's Awards Season!
Strategic Objectives is proud to receive six awards for our work with Amazon Canada and Kia Canada.
The Amazon Canada Alexa+ launch received three CPRS ACE Awards, including Gold for Special Events or Experiential Marketing, along with awards in Media Relations and New Product or Service Launch Campaign of the Year. In addition, the launch achieved the IABC/Toronto OVATION Award for Media Relations.
The Kia Canada EV5 launch demonstrated excellence in experiential marketing, earning a CPRS Toronto ACE Award for Special Events or Experiential Marketing and the IABC/Toronto OVATION Award for Special Events.
For more details, read our blog posts and winning case studies below.
Amazon Canada Alexa+ Launch
Case Study
Strategic Objectives stepped up to create an award-winning Canadian launch for Amazon Canada, introducing Alexa+ as the go-to AI assistant in a home-inspired setting. Check out the case study linked below and dive into all the must-know details about this award-winning campaign!
Kia EV5 Launch Event
Case Study
Strategic Objectives and Kia Canada invited guests to “Embrace Electric” with an exclusive first look at the new EV5. Discover how this award-winning event boldly created buzz ahead of the vehicle’s launch in the Canadian market. Click to read the case study below!
Social Media News
PLATFORM UPDATES, TRENDS & MORE!
TikTokers
Can Edit Keyword Metadata
TikTok is introducing a feature that lets creators manually add, remove, or block keywords tied to their video metadata, helping better align content with search queries while still maintaining platform oversight.
X Increases Price of Posting Links
X has increased the cost of posting links through its API, from $0.01 to $0.20, to curb spam and misuse. This move could discourage publishers from sharing outbound links, making the platform less attractive for traffic-driving strategies.
Instagram To Boost Original Content
Instagram has updated its algorithm to boost original content from creators while reducing the reach of reposted material. This signals a shift in brand marketing to focus on creating unique social posts for their feed to maintain visibility.
#Trending on TikTok
Toronto rapper, Drake, had the six running wild with anticipation for his upcoming album release, “Iceman”, thanks to an ice sculpture installation popping up overnight in the city’s downtown core. What was inside? The album’s release date and money hidden for a lucky fan to find. Fan’s and curious Torontonians quickly flocked to the site, posing for photos with the 25-foot tall ice sculpture before its removal.
This promotional stunt highlights how curiosity is key in driving interest and amplifying organic coverage. Installations, when done right, create opportunities for brands to reach new audiences, spark intrigue and have their story picked up on a global scale.
