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The Power of Social PR in the Purchasing Decision

The ultimate goal of a brand is to move the needle – from consumers discovering what a brand stands for, […]

A seasoned vet with too many years’ experience helping brands navigate the rocky shoals of PR crisis management, I can

In the beginning the practice of PR pivoted on media relations — convincing trusted, credible, (often) hard-nose journalists to positively

One thing beyond dispute is that the PR function is typically relied upon for writing. From crafting strategy, the brand

Intro One of PR’s most important functions is to articulate and protect the brand identity. It’s a big job that

Intro I’ve been blessed, through my more than thirty years leading our top Canadian PR agency, Strategic Objectives, to have

Intro Before I get into the thick of this one, I want to make it clear that on the whole,

Beginning in at least 2014, and gaining significant momentum in the past 12 months, those who think about such things

Intro When it comes to Justin Bieber, I tend not to have an opinion. I’m not a follower of pop

Let’s talk about Trolls — big, hairy, hulking monsters lurking in the damp and darkest corners of the internet. They