Transparency is Trending: Why Influencer Ad Disclosure Matters
Intro Influencer marketing has taken over our feeds, and for good reason! From skincare routines to product unboxings, influencers provide […]
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Paid vs. Organic Social: How to Balance Both for Maximum Impact
Intro The question in our ever-evolving world of social media marketing, is not whether to go organic or paid, but
AI for Newbies
What is AI? Artificial Intelligence (AI) might sound like something from a sci-fi movie, but it’s a highly accessible, valuable,
A Fresh NEW Look for Strategic Objectives
Welcome to our new website! Excitement rules at Strategic Objectives as we proudly unveil our brand-new website! The culmination of
How to market international brands to Canadians
A Brit’s advice for brands approaching the Great White North Canada is a beautiful, vast, and distinct country with plentiful
Play to Win with the Power of Sports
Intro Maximizing Sports Marketing to Boost your Business I’m a huge sports fan, so one might think I’m biased, but
I am Learning from the Best Mid-Size PR Agency in the World!
Intro Benjamin Franklin once said, “tell me and I forget, teach me and I may remember, involve me and I
User-Generated Content (UGC): How to Turn Fans into Brand Ambassadors
Intro Social media has become more than just a platform for connecting with friends and sharing updates in today’s digital
PReparing for the PR World with Strategic Objectives
Intro I had just finished school in December 2022, I felt overwhelmed and yet underwhelmed, and I remember saying to
The Power of Creative Writing in Public Relations
Intro I took creative writing courses for fun in high school and university. They weren’t required courses, but I figured,