Diversity & Inclusion; Fundamental To PR & Marketing In Canada
Intro Introducing SOAR (Strategic Objectives Alliance for Representation) — our agency expression of how we’re championing positive change. Canada is […]
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2020 VISION: PR PRedictions for the Next Decade
Happy New Year! It is my belief that this new decade has tremendous potential to change perceptions of the PR
How To Pivot Your Brand Marketing Strategy for a Post-COVID World
Intro Nothing is the same. The one thing we can count on with the Coronavirus and the post-pandemic world, is
Influencer Marketing: Will It Survive COVID-19?
Intro Is the multi-billion-dollar Influencer marketing industry going bust? In recent weeks, there has been a flurry of commentary heralding
Corporate Social Responsibility: COVID-19 Edition
Intro Now is the time for brands to amp-up and amplify meaningful CSR activities for the greater good Original research*
Work From Home – COVID-19 Edition
Our Strategic Objectives PR team is practicing physical distancing while working from home. It’s been two productive weeks now, and
Fake News, a Happy Workplace and Brand Purpose
Unravel the impact of brand purpose in creating a happy workplace amidst the challenge of fake news. Join us in exploring authentic communication strategies that build trust and foster a positive work environment. Embrace the power of purpose-driven messaging in overcoming misinformation and promoting a happy, engaged workforce.
Top 3 Trends Marketers Need to Know 2020
Intro As we approach the start of a new decade, TrendHunter reveals the TOP Trends that will disrupt industries and
Experiential PR: Bringing People and Brands Together with Purpose
Bringing People and Brands Together with Purpose We’ve all heard it: millennials value experiences more than material goods. Guess what:
50% Of Canadians Agree: CEOs Should Get Social And Engage
Intro New Strategic Objectives Survey says CEOs should take advantage of social media to boost their business It’s no secret
