To explore why Canadians avoid talking about bathroom habits, we launched a national discussion on regularity while promoting Senokot’s role in achieving a healthier you.

National Poo Taboo Survey: Key findings revealed that 52% of Canadians suffer from irregularity, 50% say constipation affects their ability to live their best life, and 57% of Millennials are afraid to use laxatives. Additionally, 32% would rather do anything than talk about their poo, with 9% preferring to swim with sharks.

Media, Blogger, and Influencer Relations: We distributed a bilingual news release and infographic to mainstream, social, and digital media, bloggers, and influencers through a robust media relations campaign aimed at educating consumers.

Campaign Spokesperson: We partnered with social influencer Amanda Muse, who led our poo-sitivity crusade, starting candid conversations about regularity and challenging Canadians to end the poo taboo.

#TheScoopOnPoop Influencer Partnerships: We collaborated with lifestyle influencers to generate authentic endorsements for Senokot, encouraging Millennials to celebrate their #2 as key to overall health and wellbeing.