Making headlines, one step at a time
Walking the talk with a 600x PR win in 2024.
Rugged, sustainable, and totally comfortable, KEEN Footwear has long been a trailblazer in outdoor shoes, but when it came to Canadian media presence, the brand needed a boost. Strategic Objectives laced up and stepped in to amplify awareness, keep the buzz alive year-round, and help KEEN find its footing in fashion-forward outlets. The result? Outstanding performance exceeding 600 times the PR industry benchmarks in 2024.
The challenge
From trail-ready to trend-setting
The solution
Hitting our stride with style
To drive consistent coverage and visibility for KEEN, we put an always-on PR program into action, anchored by strategic product seeding, media relationship building, and timely storytelling. Highlights included:
- Partnering with fashion stylists and broadcast experts to feature KEEN in on-air segments.
- Giving lifestyle media exclusive early access to new product launches through pre-release samples.
- Newsjacking timely conversations around sustainability and fashion to spotlight KEEN’s conscious-creation ethos.
Since kicking off our partnership in 2022, Strategic Objectives has helped KEEN walk the talk in Canada, earning more than 400 million positive Canadian impressions and securing a strong foothold in the media landscape.
The results
Major traction in media
- IABC/Toronto Award Winner – Media Relations
- 116+ million impressions in 2024 alone, 600 times industry standard.
- Tier-A national coverage in ELLE, Chatelaine, Cityline and more.
- 322 media hits in top lifestyle and fashion publications.
Results
Does your brand need help cutting through the clutter? Are you looking for fresh thinking and modern storytelling that gets results?
Please contact us to collaborate on award-winning campaigns. We can’t wait to get started!
