At Home with Kia
Experiential and Events
An EV Discovery Event
Kia Canada wanted to build new relationships with top lifestyle media, as well as leading Toronto-based social influencers. Our brief was to create a memorable event showcasing the Kia brand, giving guests an opportunity to explore Kia’s unique vision of discovery, innovation, and inspiration, all while promoting Kia’s newest hero EV offering – the international award-winning Kia EV9 and EV6.
The challenge
Drive Kia EV Awareness Home
Our research indicated that Canadians were struggling to understand how an EV could fit into their daily routine. Our challenge was to create a unique and compelling event showcasing how EVs seamlessly integrate into every lifestyle, while educating guests on Kia’s sustainability initiatives, tech advancements, and superior EV capabilities. Our goal was to entice guests to experience electrification and the brand for themselves by booking free one-week test drives in the EV9 or EV6.
The solution
Create an innovative, immersive brand experience
Our creative solution was to source and stage a showstopping Toronto home to serve as the backdrop for a highly curated Kia experience, where guests were immersed in a unique blend of culture, technology, and style.
- The Home of Kia was thoughtfully decorated with creative, engaging displays that encouraged direct interaction between Kia spokespeople and our guests
- Themed rooms showcased Kia’s cutting-edge technology, impressive sustainability efforts, and how far you can go on a single charge, creatively demonstrating the Kia EVs outstanding properties
- Delicious Korean-inspired food and signature cocktails reflected Kia’s innovative spirit while providing Instagram-worthy moments throughout the evening
- We created an on-the-spot Kia Concierge to help guests book EV9 and EV6 test drives, in order to experience the vehicle firsthand
- The evening’s relaxed, informal vibe encouraged meaningful one-on-one conversations between Kia and our guests
The results
Lasting relationships and engagement with the brand
- 3.6M+ impressions
- 83% of attendees created social content during and after our event
- 77% of attendees booked a test drive with the EV9 or EV6
- Established lasting one-on-one interactions and relationships
Results
Does your brand need help cutting through the clutter? Are you looking for fresh thinking and modern storytelling that gets results?
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