Canadian Airlines Disappoint in Global Ranking
2018 Airhelp Score Reveals Canadian Airlines Disappoint in Global Ranking of World’s Best on Service and On-Time Performance Air […]
10th Annual Burgers to Beat MS Campaign
A&W CANADA AND THE MS SOCIETY OF CANADA KICK OFF 10TH ANNUAL BURGERS TO BEAT MS CAMPAIGN Canadians Invited to
Unique Cashmere Collection to Celebrate Fifteen Years
Fifteen leading Canadian designers envision a Future without Breast Cancer in original, one-of-a-kind Cashmere Bathroom Tissue (BT) Couture A
HanStone Canada Introduces The New Boutique Collection
A line of luxury Canadian-made quartz, inspired by beautiful places and remarkable ideas HanStone Canada has officially unveiled its
Accept. Apologize. Atone. Advance.
A seasoned vet with too many years’ experience helping brands navigate the rocky shoals of PR crisis management, I can
Influencer Marketing: 5 Top Tips For Success
In the beginning the practice of PR pivoted on media relations — convincing trusted, credible, (often) hard-nose journalists to positively
8 Top Tips to Telling a Better PR Story
One thing beyond dispute is that the PR function is typically relied upon for writing. From crafting strategy, the brand
5 Golden Rules to Improve Your Presentation Performance
Intro One of PR’s most important functions is to articulate and protect the brand identity. It’s a big job that
CSR And The Business Of Doing Good By Doing Good
Intro I’ve been blessed, through my more than thirty years leading our top Canadian PR agency, Strategic Objectives, to have
Are PR Schools Disconnected From PR In Practice?
Intro Before I get into the thick of this one, I want to make it clear that on the whole,
