SO also earns 15 OVATION Awards and “Best of the Best” Award!
We are SO honoured! Driven by an unwavering commitment to excellence, Strategic Objectives (SO) earns 2025 Agency of the Year from IABC/Toronto! We also won the “Best of the Best Judges’ Choice Award” for our Stop Labour Trafficking Campaign in partnership with the Canadian Centre to End Human Trafficking, along with 15 additional OVATION Awards!
This is the 11th year SO has been named Agency of the Year, and these wins solidify Strategic Objectives’ position as Canada’s most award-winning PR and communications agency, reflecting the team’s commitment to executing outstanding work for clients. Recognition in categories ranging from Social Media and Non-Profit, to Media Relations, and Marketing, Advertising and Brand Communication showcase the team’s breadth of expertise and dedication to achieving results in our ever-evolving marketing communications landscape.
“Our team is driven by achieving results for our clients through strategic, creative programs that effectively connect with target audiences,” says Adriana Lurz, President and Partner, Strategic Objectives. “We are so honoured and so proud that IABC/Toronto recognizes the hard work of our team and our clients. Plus, the fact these awards are judged by our industry colleagues makes this recognition even more meaningful.”
And the Winners Are…
Take a peek at our 2025 OVATION-winning campaigns and click the links to discover more on our website:
Labour trafficking often flies under the radar, and its complexities make it difficult to tackle through large-scale public awareness campaigns. Entering uncharted territory, our integrated campaign increases awareness, propels change, drives action and provides critical supports and resources.
A&W Canada: Burgers to Beat MS – Media Relations Award
A&W Food Services is a proud supporter of Multiple Sclerosis Canada. Our national media relations campaign effectively propels awareness of the chain’s annual fundraiser – “Burgers to Beat MS” – which has raised more than $20 million to date.
BIC Soleil Escape x PWHL Partnership – Marketing Communication Award
The BIC sponsorship of the PWHL’s inaugural season was a bold – and successful – shift from a traditional beauty-focused campaign to highlighting female athletes. The engaging partnership scores big through in-arena activations, social media content and media relations, driving unprecedented sales increases.
Children Believe: “Believe in Girls Like Me” Campaign – Media Relations Award
Educating girls holds the solution to many of the world’s problems and this multi-pronged international development campaign uses uplifting messaging to encourage Canadians to learn more. Surpassing objectives, SO’s multi-faceted strategy makes news and generates outstanding awareness and engagement.
Watier Neiges is GMI’s flagship fragrance and SO uses its 30th Anniversary to reignite a passion for the brand in Quebec and introduce it to the rest of Canada via a multi-faceted program. Spritzed with nostalgia and Canadian pride, the campaign secures impactful, widespread results which lead to a noticeable increase in sales.
KEEN Shoes Canada – Media Relations Award
This media relations campaign captures the attention of Canadians looking for quality products while keeping sustainability and functionality top-of-mind. SO steps up to deliver phenomenal coverage which surpasses all benchmarks and drives KEEN sales in a competitive marketplace.
Kia Canada Ambassador Program – Social Media Award
A proven success, SO re-invents this program each year to achieve relevant benchmarks. This campaign successfully reaches new audiences, and our diverse ambassadors resonate and drive interest with our key target audiences.
Mandarin Restaurant: Canada Day Free Buffet Event – Marketing Communication Award
Mandarin Restaurant celebrated its 45th Anniversary with a Canada Day Free Buffet and SO strategically serves up media and influencer relations with a social media plan to surpass all benchmarks for this made-in-Canada brand.
Maple Leaf Foods “Step Up for Sustainability” – Media Relations Award
This multi-faceted campaign cooks up consumer-focused activities to prioritize meaningful action for the environment while raising awareness of Maple Leaf Foods’ achievements on its journey to be the most sustainable protein company on earth.
SENOKOT: Constipation Confessions Campaign – Marketing Communication Award
This campaign exposes the “poo taboo” in Canada, raising “poo-sitivity” and awareness of irregularity and the unique benefits of SENOKOT. Results surpassed all benchmarks and helped SENOKOT increase year-over-year sales.
STRONG Pilates Comes to Canada – Marketing, Advertising and Brand Communication Award
Originating in Australia, STRONG Pilates is one of the world’s fastest growing fitness franchises. Our “strong” communications strategy fills classes at the new flagship Toronto studio and expedites the brand’s Canadian growth by appealing to potential franchisees.
Steeped in innovation, SO’s “Redefining Resolutions” campaign introduces new Tetley Live Teas – Live Happy and Live Balanced – with a Happiness Expert who pivots Canadians from unattainable new year resolutions to achievable tips that nourish wellbeing. It brews up excitement for the new Tetley offering.
Weber Grills – Social Media and Media Relations Awards
As the most trusted name in the grilling industry, Weber partnered with SO to reaffirm its superior product offering, with a spotlight on leading the griddle market. We fired up an award-winning social media and influencer strategy and media relations program.
Awards Rooted in Creativity
We are SO proud and SO grateful for this recognition. We thank the IABC/Toronto judges who donate their time and energy to judge our work against global standards and spotlight excellence in PR communications.
Are you interested in how SO can help you develop award-winning campaigns? Specializing in cutting through the clutter, we use fresh thinking and modern storytelling to get results. Please contact us to see how we can collaborate to fuel your success. We look forward to hearing from you.
