We spread the word about Thermacell’s odourless, DEET-free, and mess-free repellents, exciting Canadians about enjoying the outdoors without pesky mosquitoes or smelly chemicals.

National Data on Pest-Free Summer Fun: A national survey showed that mosquitoes are one of Canadians’ least favourite parts of summer, with 80% agreeing they’re a major nuisance, 90% enjoying outdoor activities more when protected, and 55% coming indoors to escape them.

National Media Relations: We shared survey results with media in a data-driven press release, generating positive branded coverage and positioning Thermacell as a must-have for summer. Coverage highlighted the effectiveness, style, and simplicity of the products.

National Media Tour: Thermacell products gained significant attention on lifestyle TV shows, leading to sellouts as Canadians embraced the idea of enjoying nature without mosquito bites.

Media and Influencer Giveaways: Lifestyle content creators and TV shows like BT Vancouver shared Thermacell Summer Enjoyment prize packs, with influencers hosting Instagram giveaways and creating content about reclaiming outdoor spaces from mosquitoes.

Influencer ‘Surprise and Delights’: We engaged social media influencers with surprise Summer Fun mailers, leading to unboxing videos that amplified the message of enjoying a mosquito-free summer with Thermacell.