Our two-year, national bilingual program focused on moments throughout the week for Canadians to experience serenity and relaxation the European way.

Savour Serenity Survey: We launched an annual national survey to assess Canadians’ need for relaxation and self-care, revealing that 60% have fewer than 1-2 hours a day for themselves, 55% feel more stressed than last year, and 42% relax with coffee and a biscuit. These insights positioned Loacker as a champion of self-care, promoting European serenity in Canadian lives.

The Loacker Challenge: We introduced the Loacker Challenge, encouraging Canadians to take one conscious break every day for a week to highlight the importance of self-care. The challenge was supported by branded savour serenity mailers and chef partnerships to create easy recipes.

Influencer Experiences: We hosted two exclusive Savour Serenity events, including a chic picnic and gourmet ice cream social, engaging food influencers to promote Loacker’s Italian values. The events generated over 1.8 million positive social media impressions and 200 branded features.

We successfully positioned Loacker as a self-care champion by integrating the brand into relaxation rituals, conducting the Savour Serenity Survey, collaborating with influencers for engaging content, developing easy-to-create recipes, organizing consumer contests, hosting exclusive experiential events, and activating national media, blogger, and influencer relations.