Lise Watier: Teint Velours and Beauty Diversity
Brand and Product Launches Social Media and Influencer Marketing
As the brand’s Agency of Record for Influencer Marketing, Canada’s top Public Relations Agency, Strategic Objectives, is successfully advancing Lise Watier’s reputation as a premium cosmetic range. This influencer Instagram campaign increased Lise Watier’s online visibility; drove consumer attention, engagement, intent for purchase; and celebrated the diverse beauty of Canadian women.
The challenge
Launch a New Collection and Engage Consumers
We aimed to positively position Lise Watier as a prestigious cosmetics brand while supporting the launch of the Teint Velours collection, celebrating the diversity and beauty of Canadian women. Our strategy focused on establishing credible, authentic, and trusted third-party recommendations to propel the brand and its new collection. We positioned Teint Velours as a representation of femininity, individuality, confidence, diversity, empowerment, and sensuality.
The solution
Multi-Faceted Social Engagement
To showcase different shades for every complexion, we partnered with a diverse group of Canadian Beauty and Fashion Influencers to:
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Raise awareness of Teint Velours among woman looking for the perfect shade of make-up
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Create a rally call to celebrate individual beauty, and confidence in all life’s moments
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Harness the power of social contesting to enhance engagement
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Advance authentic relationships within Canada’s diverse beauty and fashion community
The results
- +800% Engagement
- 2K+ new Instagram followers
- 400K+ social impressions
- Significantly increased Lise Watier’s online visibility, generating 300,000+ reach
- Total social media engagements surpassed the Industry Standard of Success by 192%
Results
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