(Durex™)RED #HaveSexSaveLives
Did you know…That 36.9 million people around the world were living with HIV in 2017? And that HIV is now one of the world’s most serious public health challenges?
To support this important cause, Durex Canada partnered with (RED) to launch their own (Durex™)RED limited-time product, an international fund – and awareness-raiser, encouraging Canadians to join the fight against HIV/AIDS in Africa and #HaveSexSaveLives.
The challenge
Championing Safe Sex to Saves Lives
The solution
(Durex™)RED-Hot Hero Campaign
Strategic Objectives, Canada’s top PR Agency, engaged seven English and French Canadian lifestyle Instagram influencers to share stories and celebrate the everyday heroes in their lives, while encouraging Canadians to take the pledge to #HaveSexSaveLives and support (DUREX™)RED‘s three-year partnership to fight HIV/AIDS.
Our national media relations program, highlighting the limited-edition condom tins as the ultimate Valentine’s Day gift that gives back, made news from coast-to-coast thanks to our va-va-voom Valentine’s Day media mailers.
The results
Scoring big
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24K+ Influencer Post Engagements
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3.16M+ Earned Impressions
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5% Overall Engagement
Results
Does your brand need help cutting through the clutter? Are you looking for fresh thinking and modern storytelling that gets results?
Please contact us to collaborate on award-winning campaigns. We can’t wait to get started!
