Our Commitment to Diversity, Equity, and Inclusion

Strategic Objectives is the only Canadian PR agency to receive the United Nations Grand Award for Outstanding Achievements in Public Relations and we believe change begins at home. We are committed to making a difference. And to helping others make an impact. #SOgood is our in-house committee focused on representation. Its mandate includes: 
  • Education and Resources
  • Action
  • Corporate Culture and Policies
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Our team scans the world, and our own backyard, to discover the best and brightest practices for moving marginalized people and ideas to the forefront. We analyze, discuss, and share ideas with our clients, our industry, and our community. 

  • A women-owned and -led agency, SO has a history of mentoring women both within our company and through industry associations.
  • We give back through scholarships that advance the interest of BIPOC members of our industry and disadvantaged young people.
  • We work to ensure the fair treatment of all interns.
  • SO co-founders propelled the development of anti-racism policies within Canadian public relations firms.
  • We work with clients to help build DE&I initiatives within their organization and amongst their stakeholders.

We strive to make a difference because it’s the right thing to do.

  • 184 Front Street East, Suite 400
  • Toronto, Ontario, Canada
  • M5A 4N3
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Strategic Objectives was founded on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples.
2024.
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