Reputation Management
It takes years to build a brand, and only seconds to destroy it. Your brand reputation is your most valuable asset and protecting it is our top priority.
Reinforce the Positive.
Gently Correct the Negative.
Reputation management forms the core of every SO program. We proactively protect your brand and your business daily and are prepared and ready should a crisis arise. This strategic approach protects our clients through even the most volatile situations.
We don’t often share our successes in this area, because the ideal outcome, is for the issue to simply disappear. We can we assure you that we’ve carefully moderated and responded to hundreds of issues including product recalls and tampering, supply chain issues, boycotts, death in the workplace, social hacks, protests and more.
Crisis and Issues Management
We’ll partner with you to manage your crisis with an intelligent strategic approach, and do our best to protect your brand.
Key Message and Statement Development
Knowing what to say and how to say it is key to managing difficult situations. We’ll partner with you to create effective key messages and statements that address issues and diffuse situations.
Spokesperson Media Training
A calm and comfortable, key message-driven brand spokesperson is key in times of crisis. We’ll partner with you to create and practice key message delivery in interview scenarios, for maximum impact.
Stakeholder Relations
Businesses and brands must communicate with all stakeholders in times of a crisis. We’ll help you identify who they are, and how to reach them most effectively.
Thought Leadership and Profile Building for Senior Executives
Profile building for senior executives helps build respect for your business both within your industry and the community. This will foster a position of trust should an issue arise and need to be managed.
Mock Issues Scenarios
Solid preparation makes implementation easier. We’ll walk you through mock scenarios to evaluate processes and responses before a real-life situation occurs. We also create crisis manuals to ensure easy-to-follow protocols are in place.
