Media Relations
Third-party endorsements from trusted media sources boost credibility. Our positive track record with the media is unrivalled.
We Make News
Effective media relations connect the right person with the right story in the right way, and Strategic Objectives’ media relations set us apart. It begins with our proprietary database that tells us who to call with any story in Canada – in English, French and a variety of other languages.
This is based on the relationships we foster and nurture every day. Stories we share get noticed, reported, and make news.
Media Relations Strategy
Research and analysis back every aspect of our strategic approach – from the stories we tell, to how and when we tell them, and with whom we share. Our strategic recommendations are rooted in experience and expertise.
Impactful Storytelling
Your brand story must captivate your target audience, and we are masters at partnering with clients to find authentic stories with unique angles that click.
Development of Communications Materials
We take a journalistic approach that makes it easy for media and stakeholders to use our materials. Whether it’s a news release, infographic, video, photo or caption, our stories generate results.
Proprietary Media Database
Our proprietary media database forms the backbone of our media relations success. It helps us create honest, human connections with Canada’s top media and influencers.
Meaningful Coverage
Earned coverage only works if it hits the right audience in an authentic voice. We make sure to connect with the right contacts who are trusted by your stakeholders, and align with your messaging.
Media Measurement and Monitoring
We use industry-leading technology and tools to analyze and evaluate results from both a qualitative and quantitative perspective. We always strive to exceed client goals.
