SO News

Check out what’s new at our agency.

STRONG Pilates Hires Strategic Objectives to Help Canadians Get “Down for More” in Canada

STRONG Pilates, a rapidly growing fitness movement from Australia, is expanding its unique fitness franchise to Canada and has…

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Martelli Foods adds Strategic Objectives to its recipe for success in Canada

Italian heritage producer selects award-winning agency to promote Garofalo and San Marzano brands in Canada Strategic Objectives (SO), Canada’s…

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Strategic Objectives Named Global Mid-Sized Agency of the Year 2023

Toronto Agency Scores Big at International Association of Business Communicators Worldwide Conference What a great way to cap off…

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Agency of the Year 2023, Strategic Objectives Raises the Bar 

Toronto-based, indy agency takes the honours for 10th time in 14 years; wins 13 OVATION Awards, plus “Best of…

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Strategic Objectives Wins 13 Coveted IABC/Toronto OVATION Awards

Who says 13 is an unlucky number? Our Strategic Objectives team is ecstatic to share news that we are…

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Adriana Lurz Named President of Strategic Objectives

Accomplished agency pro to lead Canada’s most award-winning PR Firm Strategic Objectives is launching 2023 with a future-forward strategy,…

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Client News

Attention-grabbing campaigns that move the needle.

Health Canada approved Super Teas are the nation’s first to be fortified with vitamins and minerals…

As Road Trips Increase in Popularity, Hankook Tire Encourages Canadians to Prioritize Tire Safety and Performance…

Imagine being a victim of human trafficking. Now imagine, after escaping from being bought and sold…

On August 22, Canadians are invited to take a bite out of MS – literally –…

Today, Kia Communities in Motion proudly unveils seven charities and non-profits across Canada that will receive…

This Menstrual Hygiene Day, Canadian charity, Children Believe, and Carefree® Liners, call for support to end…

SO Blog

Our SO Team shares innovative insights into the ever-changing world of communications.

Intro I had just finished school in December 2022, I felt overwhelmed and yet underwhelmed,…

Intro I took creative writing courses for fun in high school and university. They weren’t…

The luxury of working from home was hard to come by in Canada, before 2023….

Strategic Objectives and The Canadian Centre to End Human Trafficking Disrupting February’s Focus on Idyllic…

Who runs the world? Girls! For more than 100 years, International Women’s Day has marked…