Masks, the fashion accessory of the year, will take centre stage at a first-of-its-kind virtual performance this September along with dazzling Cashmere BT (Bathroom Tissue) Couture ballgowns, as celebrity Curator Joe Zee presents a stellar cast of 15 leading Canadian fashion designers and their original visions of a future without Breast Cancer at the 17th Annual Cashmere Collection Masquerade Ball.
More than 200 leading and emerging Canadian designers have starred in the unique annual Cashmere Collection featuring fabulous, original fashions entirely crafted in sheets of luxuriously soft Cashmere Bathroom Tissue, Canada’s best-selling brand.
“The Cashmere Collection forms the annual kick-off to October Breast Cancer Month in Canada, and serves as an important fund-and awareness-raiser for the cause,” explains Susan Irving, Chief Marketing Officer at Kruger Products, maker of Cashmere. “A remarkable display of fashion with compassion, the collection shines much-needed light on Canada’s generous and talented fashion designers who are dedicated to finding a cure for the deadly disease,” she says.
Masquerade Ball #Cashmere20
“We decided on the Cashmere Masquerade Ball as our theme last fall, immediately following our show in September 2019,” says celebrity stylist Joe Zee, who returns to the internationally acclaimed collection as Curator for the second time in 2020. “It was conceived to inspire our designers, all big name veterans of previous collections, to create spectacular, runway-worthy Cashmere BT (Bathroom Tissue) Couture ballgowns and masks riffing on the iconic theme of a Venetian Ball.”
“And now masks and bathroom tissue have become such hot commodities in 2020!” he adds.
15 Brilliant Designers
Fifteen exceptional designers from across Canada have worked their hearts out alone, and in isolation, through the Coronavirus Pandemic to bring the #Cashmere20 Masquerade Ball to life. Their fanciful, intricate, and magnificent creations are guaranteed to astonish. The designers of the Cashmere Collection 2020 include:
Mark Your Calendars Now
Kruger Products, maker of Cashmere Bathroom Tissue, will debut the 17th annual Cashmere Collection Masquerade Ball on Tuesday September 29 (date TBC), in a never-before-produced virtual runway event. For the first time in collection history, Canadians are invited to tune-in to the collection from any location for their very own virtual runway experience. Details to come!
Joe Zee, Stylist to the Stars
“I have always been a champion of design and talent, especially here in Canada and I am so excited to partner with Cashmere again this year for the Masquerade Ball.“ says Joe Zee. “While we are in an incredibly challenging year, what better time than now for our roster of homegrown talent to show off their design skills, not just with a gown but with face masks as well, all in the name of a great cause.” adds the two-time collection Curator.
An internationally- acclaimed TV producer, host and fashion expert, Joe Zee’s unmatched experience includes collaborations with celeb greats such as Jennifer Aniston, Miley Cyrus and Julia Roberts, broadcast appearances on Stitched, Access Hollywood and FAB Life, and iconic contributions to Yahoo! Style and ELLE Magazine.
Cashmere Bathroom Tissue, Canada’s best-selling brand, reflects Kruger Products’ commitment to providing the finest quality, Canadian-made tissue products to consumers. Kruger Products is one of Canada’s leading tissue manufacturers and serves the Canadian consumer market with well-known brands including Cashmere, Purex, SpongeTowels and Scotties, as well as away-from-home products for industrial and commercial use across Canada and the U.S.
A longstanding and committed contributor to the breast cancer cause, Kruger Products L.P. has supported the Canadian Breast Cancer Foundation (CBCF), now known as the Canadian Cancer Society (CCS) since the collection’s debut in 2004, and is currently one of the top five national partners supporting the breast cancer cause at CCS.
About Breast Cancer and the Canadian Cancer SocietyFounded in 2004, the international award-winning Cashmere Collection is a strong supporter of Canada’s fashion design community and the Breast Cancer cause. Many of the greatest names in Canadian fashion have contributed to the Cashmere Collection, including Marie Saint Pierre, Denis Gagnon, David Dixon, Stephan Caras, Lucian Matis and UNTTLD, to name just a few.
The highly-anticipated kick-off to October Breast Cancer Awareness Month, the Cashmere Collection heralds the annual return of Cashmere’s awareness and fundraising activities for the cause. This includes a twenty-five-cent donation from the purchase of each specially-marked package of Cashmere sold throughout the month of October. Canadians are also invited to help Cashmere make a difference by taking part in Vote Couture for the Cure® throughout October, at Facebook.com/Cashmere. Cashmere will donate $1 for every vote (to a maximum of $10,000), to the CCS’s breast cancer efforts in the winning designer’s name.
All illustrations created by Sabina Fenn
We love collaborating with our clients on crafting fabulous experiential events that generate positive and meaningful media coverage. Please contact us here to start a conversation on how we can help you achieve your event dreams!
