Top designers from coast-to-coast take inspiration from the world’s fashion icons to create Cashmere Bathroom Tissue (BT) Couture to raise funds for breast cancer.
Imagine, fashion’s most iconic legends — Dior, Givenchy, Yammamoto, Versace — parading their exclusive, trend-setting couture, all on one runway, in one epic collection, brought together in time and space. Only in your fashion dreams? Not anymore! They are just four of the 16 legendary fashion icons who inspire this year’s designers of the 16th annual Cashmere Collection: Legends of Fashion. The annual kick-off to October Breast Cancer Awareness Month, the collection is a vision of a future without breast cancer and features runway-ready couture made by 16 leading Canadian fashion designers, all crafted in luxuriously soft sheets of Cashmere Bathroom Tissue (BT), Canada’s best-selling brand.
Star-Studded Direction
The Cashmere Collection, which has featured more than 195 Canadian designers to date, takes on new mentorship this year under the careful eye of Curator Joe Zee. An internationally- acclaimed TV producer, host and fashion expert, Joe Zee’s résumé includes recurring TV appearances on Stitched, Access Hollywood and FAB Life, contributions to Yahoo! Style, ELLE Magazine, and collaborations with fashion greats such as Annie Leibovitz, Juergen Teller and Patrick Demarchelier.
“I’m a huge admirer of Canada’s fashion design talent and am proud to be part of the Cashmere Collection. It supports the Canadian design industry and invites designers to show fashion with compassion as we take action against breast cancer, while paying tribute to the fashion legends who inspire them most,” says Joe Zee of #Cashmere19.
Mark This Date Now!
The annual kick-off to October Breast Cancer Awareness Month, the Cashmere Collection 2019 is produced by Kruger Products, maker of Cashmere Bathroom Tissue. It will make its runway debut on Wednesday September 25, before an invitation-only, VIP audience at the Globe and Mail Centre, Toronto.
The Designers of the Cashmere Collection 2019: Legends of Fashion include:
About the Cashmere Collection
Founded in 2004, the international award-winning Cashmere Collection is a strong supporter of Canada’s fashion design community and the breast cancer cause. Now celebrating its 16th successful year, the collection has featured designs by more than 195 designers, all crafted in luxuriously soft sheets of Cashmere Bathroom Tissue, Canada’s best-selling brand. Many of the greatest names in Canadian fashion have contributed to the Cashmere Collection, including Marie Saint Pierre, Denis Gagnon, David Dixon, Stephan Caras, Lucian Matis and UNTTLD, to name just a few.
The highly-anticipated kick-off to October Breast Cancer Awareness Month, the Cashmere Collection heralds the annual return of Cashmere’s awareness and fundraising activities for the cause. This includes a twenty-five-cent donation from the purchase of each specially-marked package of Cashmere sold throughout the month of October. Cashmere will also host Vote Couture for the Cure featuring designs from the Cashmere Collection: Legends of Fashion on Facebook throughout October. Canadians are invited to vote for their favourite BT Couture creation, and Cashmere will donate $1 to the cause for every vote, in the name of the winning designer.
About the Cashmere and Kruger Products LP
Cashmere Bathroom Tissue, Canada’s best-selling brand, reflects Kruger Products’ commitment to providing the finest quality, Canadian-made tissue products to consumers. Kruger Products is one of Canada’s leading tissue manufacturers and serves the Canadian consumer market with well-known brands such as Cashmere, Purex, SpongeTowels and Scotties, as well as away-from-home products for industrial and commercial use across Canada and the U.S.
A longstanding and committed contributor to the breast cancer cause, Kruger Products L.P. has supported the Canadian Breast Cancer Foundation (CBCF), now known as the Canadian Cancer Society (CCS) since the collection’s debut in 2004, and is currently one of the top five national partners supporting the breast cancer cause at CCS.
About Breast Cancer and the Canadian Cancer Society
In 2017, it was estimated that 26,300 Canadian women were diagnosed with breast cancer and on average, 13 Canadian women died from the disease each day.
The Canadian Cancer Society (CCS) is proud to be a champion and voice for Canadians who care about cancer. The charity supports people with all types of cancers in communities across the country.
CCS is the largest national charitable funder of breast cancer research in Canada and has invested more than $200 million in breast cancer research over the past 10 years. Research investments combined with early detection, increased screening rates and better treatment therapies have resulted in a 44% decrease in the breast cancer death rate since the late 1980s. More work needs to be done as breast cancer is still the most commonly diagnosed cancer and the second leading cause of cancer-related deaths among women in Canada. Money raised through this partnership will fund breast cancer research, education and awareness activities. For more information, please visit cancer.ca/breastcancer
Like Cashmere on Facebook
The Cashmere CollectionTM is documented at Cashmere.ca
Tweet and tag the Cashmere Collection on Twitter and Instagram using #Cashmere19
Looking to boost your brand reputation and awareness through corporate social responsibility? Please contact us, we would love to help you reach your goals!
