Watier Perfection Glow-Boosting Tinted Serum

Watier Perfection Glow-Boosting Tinted Serum: Building Coverage That Lasts

Brand and Product Launches Experiential and Events

Some products are best discovered slowly – around a table, in good light, with great company.

Watier’s Perfection Glow-Boosting Tinted Serum sits at the intersection of Canadian beauty and makeup, created to even, enhance, and move with skin throughout the day. Strategic Objectives translated that sensibility into an experience-led campaign that invited Canada’s leading beauty voices to slow down, shade-match, and discover the formula in context. The result was an outstanding launch that felt personalized, confident, and distinctly Watier.

The challenge

When coverage is the category

Complexion launches are constant, and claims are loud. Our challenge was to drive true consideration in a category saturated with promises, while earning coverage that went beyond a quick mention. Watier asked for a launch that let the formula’s natural Canadian ingredients and performance prove themselves, reinforcing the brand’s credibility in Canada’s prestige beauty space.

The solution

A glowy launch designed to last

We built a layered campaign that balanced national visibility with intimacy, giving the product room to be understood.

Key campaign elements included:

Leading national media relations and targeted product seeding, positioning the serum as a hero complexion innovation within ongoing beauty coverage
Creating an immersive dinner-party experience at Sara Restaurant in Toronto, designed to mirror the product’s glow-enhancing, skin-forward philosophy
Curating a tier-A guest list of beauty editors, influencers, and tastemakers to encourage thoughtful conversation and hands-on trial
Offering 1-on-1 shade-matching consultations, allowing guests to experience the formula’s versatility, finish, and wear in real time
Partnering with Canadian jeweller Dean Davidson to introduce a personalized, design-led element that elevated the experience
Designing branded décor moments, product displays, and premium takeaways to inspire organic social sharing and continued at-home discovery

Every detail – from the tablescape to shade-matching – was intentional, tactile, and aligned with how the product is meant to be experienced.

By giving editors and creators the time and space to engage, the campaign turned first impressions into genuine enthusiasm, and trial into far-reaching, national storytelling in both official languages.

The results

From table to headlines

37.5+ million total impressions
57 pieces of organic social coverage of the event
Post-event coverage appeared in Chatelaine, The Globe and Mail, La Presse, CTV’s The Social, and many more
Sustained pickup in the weeks following the event, reinforcing campaign longevity beyond the launch moment

Results

Does your brand need help cutting through the clutter? Are you looking for fresh thinking and modern storytelling that gets results?

Please contact us to collaborate on award-winning campaigns. We can’t wait to get started!