STRONG Pilates: From Unknown to Unstoppable in Canada
Pilates Inspired. Cardio Infused. Canada’s Newest Fitness Obsession.
Originating in Australia, STRONG Pilates is one of the world’s fastest-growing fitness franchises. However, the brand was virtually unknown when it entered Canada in 2024. To create a powerful first impression, STRONG Pilates engaged Strategic Objectives to drive studio attendance, and garner national interest among potential franchisees.
Our dynamic, multi-channel media and influencer strategy helped position STRONG Pilates as the next big thing in boutique fitness – filling classes from day one and setting the stage for rapid expansion across Canada.
The challenge
A Core Challenge: Stand Out in Boutique Fitness
The solution
A Balanced Approach to Launch
To introduce STRONG Pilates to Canada in an attention-grabbing way, we created a high-impact, 360˚ PR campaign designed to drive awareness, engagement, and trial. Our approach included:
- National media relations to announce STRONG Pilates’ expansion, securing top-tier coverage across local and national outlets.
- Custom influencer unboxing experiences, featuring STRONG Pilates essentials (grip socks, sweat towel, branded notecard, and class passes) to generate social buzz and drive word-of-mouth excitement.
- Exclusive Tastemaker Workout Sessions, inviting high-profile media and influencers to experience STRONG Pilates firsthand at the flagship studio in Toronto’s trendy Little Italy.
STRONG Pilates says its Canadian debut exceeded all expectations. Our campaign generated an incredible 14.6+ million branded earned media impressions and drove significant demand, surpassing initial projections.
The results
STRONG Demand from Day One.
- 14.6+ million branded earned media impressions
- 155 unique pieces of coverage
- Three additional studios have opened in Canada with another 13 slated to open in 2025, not even a year after our Toronto launch.
- Waitlisted classes from opening day, signaling immediate demand
- Top-performing flagship location among 55 studios worldwide in referrals, attendance, and membership growth – attributed largely to launch momentum.
Results
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