The party, hosted by Canadian celebrity, Colin Mochrie, featured the unveiling of a gift-wrapped 16′ giant Oreo, as well as a performance by Juno-nominated entertainer, Jully Black. More than 15,000 attended the party and thousands had their picture taken with the Giant Oreo.

One-of-a-Kind Cakes: Bakers created spectacular 100th Oreo birthday cakes to appear on TV and at public appearances. The bakers also made celebratory Oreo recipes which were promoted through regional media tours.

Building Community: We created “A National Day of Sharing” (because that is what you do with Oreo cookies).​ The unique community initiative connected with consumers and dignitaries across Canada. Oreo received more than 30 congratulatory messages and birthday greetings with Mayors, Premiers and VIPs, and there was even a branded Photo Opp with the Prime Minister.

Connecting with Influencers: We sent branded kits to media and bloggers​ that were wrapped as birthday presents and included archival video/photography and original Oreo recipes. Since Oreo cookies for Canada are made in Montreal, we opened the Montreal bakery to a select group of journalists and bloggers for a once-in-a-century opportunity to witness the making of Oreo cookies.