Marcelle’s research shows Vitamin C is the most popular “hero ingredient” in skincare, but few consumers understand why or how to use it effectively. We positioned Marcelle as a skincare ally with honest, science-based conversations to demystify the product and highlight its simple, safe, and clean qualities.

Our solution was the #Skinversation, a year-long series offering easy-to-digest skincare tips. The first chapter, Vitamin C 101, educated consumers on protecting their skin’s barrier and achieving a glowing complexion. Free of confusing buzzwords, the #Skinversation provided clean, transparent, and trustworthy skincare information.

Media Mailer Program:
To spark the #Skinversation, we developed an Instagrammable unboxing experience for beauty and lifestyle media and influencers. These bespoke mailers, aligned with the campaign aesthetic, included a full-size bottle of the new serum, a skincare headband, and a sunrise lamp. The mailers generated organic shares, positive testimonials, and strong consumer response, boosting participation in the #Skinversation and driving product sales.

Paid Influencer Program:
We engaged our annual roster of macro influencers, the #MarcelleMavens, to promote the launch of Marcelle’s 10% Vitamin C + Probiotic Serum. This complemented our earned media program, fostering engaging conversations and sharing the excitement of the new product launch.