Amazon Devices Canada: Start your Summer Chapter with Kindle
Amazon Devices showcases its full Kindle line up to Canadian audiences just in time for summer reading.
Kindle devices make it easy for consumers to travel to cottages, lakesides, parks and abroad without having to carry around multiple heavy books. In line for the start of Summer, Amazon Devices Canada tasked Strategic Objectives with creating an innovative way to highlight the Kindle line up to key media and influencers.
The challenge
Refresh the news about Kindle
The solution
Write a new chapter on brand awareness and device usability
SO organized and executed an intimate event for media and influencers, giving key audiences the opportunity to explore the devices up close and connect directly with Amazon spokespeople.
- Transformed a blank space into an immersive Kindle hub, featuring themed vignettes inspired by classic summer activities and destinations.
- Themed areas showcasing each device included:
-
- Camp Kindle highlighting the Kindle Paperwhite Kids
- Kindle Cafe featuring the Kindle Scribe
- Page Turner Picnic highlighting Kindle Base
- Kindle Retreat highlighting Kindle Paperwhite
-
- Hosted an interactive tote bag station where guests selected literary and summer-inspired patches, which were heat-pressed on site to create personalized takeaways.
- Guests enjoyed book inspired drinks such as “The Plot Twist” and “Chapter One” as well as delicious, passed apps and branded soft serve ice cream throughout
The event created a relaxed, discovery-driven environment that encouraged hands-on exploration and organic storytelling across media and social platforms
The results
- 18+ million media impressions
- 6+ million social media impressions
- 292 pieces of social, online, print and broadcast content
Results
Does your brand need help cutting through the clutter? Are you looking for fresh thinking and modern storytelling that gets results?
Please contact us to collaborate on award-winning campaigns. We can’t wait to get started!
