Hitting the Road with Kia Canada
It was a joy to collaborate with Kia Canada on creating its first-ever social Ambassador Program conceived to grow positive awareness, reputation, and brand perception amongst its target consumer — Canadians from coast to coast who value a super great ride at an exceptional price.
Positive, credible reviews are essential in today’s digitally-driven world, and to reach beyond the gearheads who already know and endorse Kia, we assembled a diverse cast of well known, trusted lifestyle Influencers — ambassadors who would test drive, discover and fall in love with Kia while sharing their experiences.
The challenge
Inspire Everyday Consumers with Kia’s Power to Surprise
The solution
Start the Conversation. Let Kia Quality Speak for Itself
Canada’s top PR firm, Strategic Objectives, took over the Kia press fleet, creating unforgettable experiences for leading social influencers and their communities. Leveraging Kia’s diverse line-up, including the Telluride, Soul, and Forte5, we paired 16 high-power influencers with vehicles suited to their lifestyles, ensuring each #KiaAmbassador met their perfect match.
We let Kia innovation speak for itself, with influencers sharing their first impressions and favorite features, driving hundreds of positive comments and consumer engagements with Kia nameplates.
What We Did:
- Activated a six-month, multi-city influencer program to generate branded content and word-of-mouth referrals.
- Coordinated press fleet logistics in Toronto, Montreal, and Vancouver.
- Collaborated with lifestyle influencers to produce credible, third-party endorsements.
- Amplified top-performing content via Kia-owned channels.
Our #KiaAmbassador program was a huge success and exceeded all objectives. Our impressive influencer roster generated a high volume of quality branded coverage, presenting genuine, credible testimonials and positive vehicle reviews for seven Kia models.
The results
The Power to Surprise Accomplished!
- 7.5M+media impressions (7x our campaign goal)
- 250+ posts (3x our campaign goal)
- 100% positive coverage
Results
Does your brand need help cutting through the clutter? Are you looking for fresh thinking and modern storytelling that gets results?
Please contact us to collaborate on award-winning campaigns. We can’t wait to get started!
