Kia Ambassador Program: Driving Connection and Innovation
Social Media and Influencer Marketing
Fuelling success from coast to coast
Strategic Objective client for more than 6 years, Kia Canada charged us with creating an innovative ambassador strategy to help elevate Kia’s brand visibility, and drive excitement for its sought-after vehicle lineup through authentic content creator, and influencer partnerships.
The challenge
Showcasing Innovation and Sustainability Across Canada
Our goal was to expand positive Kia awareness by generating dynamic cross-Canada social media coverage t that positioned Kia as a leader in sustainable mobility. Our challenge was increase awareness of the Kia line-up, with a strong focus on electric vehicles (EV’s).
The solution
Accelerating Kia’s reach with Influencers
Building on our previous successes, we expanded Kia’s influencer strategy to include a targeted group of consumers and lifestyle influencers who authentically engage with diverse audiences. Our approach included:
- New video formats to engage younger, tech-savvy audiences, leveraging YouTube Shorts and TikTok for maximum impact.
- Collaborating with emerging influencers, offering in-kind (unpaid) car loans to help them authentically engage with Kia’s vehicles and share their experiences with their followers.
- Tackling misconceptions about electric vehicles (EVs) by partnering with influencers to share genuine, informative content about EVs and their benefits.
- Fuelling Kia’s social presence with a continuous flow of compelling, high-quality content that resonated across both organic and paid channels.
Leveraging the power of lifestyle influencers, we shared a movement and created inspiration.
The results
Beyond Expectations
- IABC/Toronto OVATION Award Winner – Social Media
- Enlisted 26 influencer partners to foster genuine brand relationships
- 20.7 million followers reached across Instagram, TikTok and YouTube
- 8.33% engagement rate, reflecting strong consumer interaction.
- Ambassador content received +40% more views than non-brand ambassador content on Kia owned channels
- Kia Canada’s Instagram channel @KiaCanada gained 15,000+ new followers, with key spikes related to brand ambassador content
Results
Does your brand need help cutting through the clutter? Are you looking for fresh thinking and modern storytelling that gets results?
Please contact us to collaborate on award-winning campaigns. We can’t wait to get started!
