Cuisinart Launches Indoor Pizza Oven
Bringing the love of pizza indoors for Canadians hungry for a slice.
Cuisinart is a leader in at-home appliances and the company saw a tremendous opportunity to expand sales with its new Indoor Pizza Oven. Offering a convenient, year-round alternative to outdoor cooking, Cuisinart turned to Strategic Objectives to raise awareness for its new Indoor Pizza Oven and connect with potential customers. Our social media campaign, developed in close collaboration with Saverio D’Angelo, Director of Digital Marketing, Cuisinart, effectively leveraged the popularity of food content on social channels and served up wide-reaching impact.
The challenge
Cooking-up Excitement in a Crowded Marketplace
The solution
Catering to Diversity in Pizza Preferences
SO engaged a cast of six talented, respected, and diverse chefs to create and share original and inspiring pizza recipes. With varying target audiences, each influencer had a unique take on content that authentically showcased the oven’s impressive quality, versatility and functionality, while demonstrating the fun “making-of” lifestyle experience. Featuring a full range of cooking styles, they demonstrated how the Cuisinart Indoor Pizza Oven is a valued, must-have for everyone.
- Our Ambassador Program included three rounds of content on Instagram and TikTok, where our pizza partners seamlessly blended their own style with key messaging.
- We developed a culinary travel giveaway for pizza lovers and they entered by submitting videos that captured their own love of making pizza at home. Our “New York City Pizza Experience Giveaway” on TikTok saw one lucky winner travel to famous pizza hot spots in NYC. The contest maximized online exposure and encouraged UGS/organic content, increasing engagement, reach and awareness.
Our social media campaign proved a key driver in the launch of Cuisinart’s Indoor Pizza Oven Launch and our client was thrilled with the results.
The results
Setting A New Standard for Excellence in our Digital Marketing Efforts
- Engagement rates on several posts soared, reaching an astonishing 78%
- Campaign saw an impressive 4,000+ saves and shares through partner content
- Site revenue increased above expectation
- Cusinart experienced an impressive increase in followers: 11% on Instagram and 23% on TikTok
- The campaign generated 11.4M impressions, well above targeted goal thanks to bonus content
Results
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