Every fall, Benjamin Moore releases its Colour of the Year and Colour Trends.
To celebrate, Canada’s top PR Agency, Strategic Objectives stages one of the must-attend design events of the year to highlight Benjamin Moore’s leadership position as a trend expert in paint colour and home decor. In 2018, the Colour of the Year was “Caliente AF-290” – a vibrant shade of red.
To unveil the Colour of the Year, we collaborated with our longtime client to stage an exclusive Caliente-hot event in Toronto that differentiated the brand and reinforced its premium positioning.
The campaign won two IABC/Toronto OVATION Awards in 2019, earning Merit for both Special Events and Media Relations.
Please contact us to collaborate on award-winning campaigns. We can’t wait to get started!