Building Successful Brands
Our Building Blocks for Success
Every assignment at SO is unique. We start every client engagement with a fresh perspective, applying our experience and expertise to guide strategic planning. We are committed to getting things right. Here are a few steps on our path to success:
Research
We deep dive into our client’s industry, competitors, target audiences and existing communications to understand opportunities and challenges using cutting-edge research, acute listening, and soft-sounding research.
Establish What Success Looks Like
Success looks different for every client. We listen and work to understand objectives and priorities and align on how we can achieve your goals.
Become Experts
We immerse ourselves in our client’s business, meeting with key stakeholders to determine needs across the organization. This might involve consumer discussions, sentiment surveys and competitive analysis – whatever it takes to get the whole story.
Identify the White Space
We figure out how to gain share of voice, build positive reputation, and engage target audiences most effectively.
Strategy and Budget Development
We create bespoke communications strategies that address business goals, and align on approach, KPIs and budget.
Key Message and Brand Architecture
Impactful messages and a shared vocabulary are key to ensuring stakeholders understand the brand direction and how to discuss the business.
Communications Audit
Review brand collateral and messaging to ensure we’re all singing from the same song book.
Spokesperson Training
We media train key spokespeople to make the most of every opportunity and protect the brand.
Collaboration, Action
and Updates
We keep clients updated and collaborate to field opportunities, and pivot in real time to maximize results.
KPI Management and Reporting
We measure both quantitative and qualitative results, based on agreed-to KPIs.
Your success is our success – and cause for celebration.
What Sets Us Apart
Our strategic approach to building successful brands is time-tested, client-approved, and industry-celebrated. While each campaign is tailored to client needs, here are some special ingredients in our award-winning “secret sauce”:
- Driven by honesty and integrity
- Strategy and research support every recommendation
- Collaboration and transparency with our clients
- We perch on the leading edge of change
- Curiosity inspires us
- We discover who’s passionate about our news by identifying key stakeholders and what motivates them
- Creativity and originality – no “cookie cutter solutions”
- Outstanding relationships and connections with media and influencers
- Dynamic storytelling
- Understanding the importance of multi-faceted communications that incorporate digital, social, and mainstream media
- Engaging programs that link brands with the community
- We embrace Canada’s diversity
- We are obsessed with achieving top quality results and ROI for our clients
