Strategic, creative, passionate PR pros
We build authentic and credible bridges between
brands and consumers.
Our innovative marketing strategies achieve objectives and deliver real-world results.
OUR APPROACH
We make news
Today’s media landscape is constantly evolving – and we evolve right along with it.
Our strategic approach is our secret weapon. It’s how we consistently produce work that’s recognized as best-in-class by both our clients and industry associations. It’s why we are Canada’s Most Award-Winning PR Agency.
Every SO program begins with strategic thinking. We ask questions. We research. We uncover our clients’ greatest strengths and opportunities. We analyze their greatest threats and weaknesses. We draw on our 40+ years of experience to achieve outstanding results.
- That’s how we create solutions that stand out
We are laser-focused on telling the story and getting it into the right hands, in the right way. That involves everything from brand and product launches to media relations, experiential events, social media campaigns, influencer marketing, corporate social responsibility and paid placement. Or maybe something totally unique and different. We execute every idea with a team handpicked from our deep bench of talented communications specialists.
We Build Successful Brands
A strategic approach to building them.
Our campaigns are driven by strategy, research, expertise, creativity, innovation and results. We thrive on challenges and developing new ways to break through. Our expertise stems from partnering with many of the world’s leading brands and organizations.
Our track record for success is unrivalled, with more than 300 national and international awards, including being named Best Mid-Size PR Agency in the World by IABC and Clutch.com.
#SOgood
Our Commitment to Diversity, Equity, and Inclusion
Creating a diverse, equitable and inclusive environment was our goal at Strategic Objectives since day one. Co-founded by sisters, we have worked to become leaders in our industry, and help clients create programs that embrace their audiences and our ever-changing world.
There is always more to learn. There is always more to do.
Women-Owned, Women-Led
Our history. Our success.
Strategic Objectives is proud to be Certified by Women Business Enterprises Canada, an organization that advances opportunities for women-owned businesses.
Partners and sisters, Deborah Weinstein and Judy Lewis co-founded Strategic Objectives in 1983, guided by a desire to do things differently. They have worked hard to advance the careers of young women and mentored hundreds of women through the years.
Deb and Judy were named to Canada’s Marketing Hall of Legends as well as Canada’s Marketing, Advertising, PR and Communications Hall of Fame in 2024 and have been recognized with numerous honours ranging from the Canadian Public Relations Society’s (CPRS) Entrepreneurial Leadership Award to the Queen’s Diamond and Golden Jubilee Medals for Outstanding Service to Canada and its Communications Industry.
OUR TEAM
An Extension of Your Team
Client teams at SO are curated based on experience, skill sets and passion for the project. We are trendspotters, trendsetters, pop culture enthusiasts, and Social PR leaders who love to listen, share ideas and push the envelope. We thrive on challenges and can’t wait to roll up our sleeves and get started.
awards
Brave clients + bold work = hardware
We are Canada’s most award-winning PR agency for a reason: our clients trust us to push boundaries and create newsworthy, leading-edge campaigns that change minds and drive results.
