BIC is proud to announce it’s staying in the game and gliding for the win by continuing its partnership with the Professional Women’s Hockey League (PWHL). Building off the success of its inaugural season, BIC Soleil returns as the Official Razor of the PWHL and will continue to support teams in Toronto, Montréal and Ottawa.   

Throughout the season, BIC will connect with hockey fans and keep the energy high through engaging social media content, athlete partnerships, live in-game activations, as well as contests and giveaways at Canadian home games.   

“It was an honour for BIC to be part of the PWHL’s groundbreaking first season, and we’re thrilled to return to the ice and support these world-class athletes and their fans,” said Pasqua Chimienti, Brand Marketing Manager – Shavers at BIC. “We’re committed to helping women build confidence, and there’s no better way to do that than to team up with the league that inspires women across Canada.”  

 

“Look great, feel great, play great’ is a phrase used by our athletes, and BIC helps bring that to life,” said Chelsea Purcell, PWHL Sr. Director of Corporate Partnerships. “BIC’s commitment to creating fun, interactive experiences for our fans has helped enhance the game-day atmosphere and deepen engagement. We’re excited to continue this partnership and build even more ways for fans to connect with BIC and the PWHL.”  

BIC Soleil Glide features built-in moisture bars enriched with Shea Butter for a smooth glide and helps hydrate skin during and after shaving, delivering the ultimate glow and shining confidence.  

As part of the PWHL partnership, BIC is planning a season full of exciting moments interacting with fans and celebrating the growing popularity of women’s hockey. Fans attending Toronto Sceptres, Ottawa Charge and Montréal Victoire games will have the opportunity to win a BIC Soleil prize pack by participating in engaging TV timeout contests, with the next contests taking place on Thursday, February 20 (Ottawa), Tuesday, February 25 (Montréal) and Sunday, March 9 (Toronto). Additional TV timeout contests will be taking place at various Toronto Sceptres, Montréal Victoire and Ottawa Charge games throughout the season.