Strategic Objectives is proud to welcome the Lions Foundation of Canada Dog Guides (LFCDG) as a new client. LFCDG, a national charity dedicated to empowering Canadians with disabilities, that has embarked on The Difference Campaign, a groundbreaking multi-million dollar initiative to build a state-of-the-art, fully accessible national Dog Guide training school.

The new 89,000-square-foot facility in Oakville, ON, will allow LFCDG to expand its capacity to train and match more Dog Guides with Canadians living with disabilities, ensuring every individual has access to the tools they need to navigate the world with independence and confidence. Strategic Objectives will partner with LFCDG to amplify this bold vision, ensuring its story resonates with Canadians from coast-to-coast.

“Strategic Objectives stood out to us because of their ability to craft compelling campaigns that inspire action and connect with Canadians on a personal level. Their passion for our mission and deep understanding of the impact of Dog Guides made them the perfect partner for The Difference Campaign. Together, we aim to rally support from across the country that will help change lives for generations to come and bring this new facility to life.” – Bev Crandell, Chief Executive Officer, Lions Foundation of Canada Dog Guide

Strategic Objectives will lead an integrated communications program to bring The Difference Campaign to life. The team will execute:

• National Media Relations to secure widespread coverage that highlights the mission and milestones of LFCDG and The Difference

• Out of Home and Social Media Storytelling to showcase the transformative power of Dog Guides in the lives of people who need them the most, and the incredible bond they share with their recipients.