Strategic Objectives, Canada’s leading public relations agency, is thrilled to be named Mid-Size Agency of the Year 2019 by IABC/Toronto (International Association of Business Communicators). Presented at the Ovation Awards Gala last night in Toronto, this is the seventh time in the past 10 years that Strategic Objectives has earned this distinguished honour.

Our agency’s client campaigns were recognized with 15 awards including nine Awards of Excellence and five Awards of Merit in categories ranging from Digital Communication and Social Responsibility to Brand Communication, Media Relations and Special Events. This year, Strategic Objectives is also one of three agency finalists, on a global basis, for IABC Gold Quill Mid-Size Agency of the Year, recognizing us as one of the best PR agencies in the world. The winner will be announced at the IABC World Conference on June 11, in Vancouver.

“We are SO thankful to our dedicated team of boundary-pushing PR professionals,” says Judy Lewis, co-founder and partner, Strategic Objectives. “These awards recognize and celebrate our team’s desire to create leading-edge campaigns that change minds and drive results for our clients. These Awards salute our team’s curiosity and innovation across diverse disciplines and to achieving exceptional results.”

“We also want to thank our many valued clients who put their trust in our creativity and our expertise,” adds Deborah Weinstein, co-founder and partner, Strategic Objectives. “We are so grateful to work with some of the greatest brands and marketers in the world, and we are thrilled to collaborate with them to reimagine communications in this ever-evolving media landscape.”

Diverse Range of Awards!

Strategic Objectives 2019 IABC/Toronto OVATION awards include:

• Agency of the Year 2019, mid-size category
• Volkswagen Canada Arteon Project– Awards of Excellence: Digital Communication; Special Events; and Media Relations. Awards of Merit: Audio/Visual; Advertising and Brand Communication
• Kellogg Canada Launch of Kashi joi bars – Awards of Excellence: Brand Communication; Special Events; Media Relations
• Kruger Canada, The Cashmere Collection 15th Anniversary – Awards of Excellence: Corporate Social Responsibility; Special Events
• Aurora Importing, Loacker Canada – Award of Excellence: Media Relations
• Benjamin Moore, Colour of the Year – Awards of Merit: Special Events; Media Relations
• A&W, Burgers to Beat MS – Award of Merit: Special Events
• Playbook Hub Launch – Award of Merit: Advertising and Brand Communication

Record-Breaking Award Season

Internationally, Strategic Objectives is set to pick up seven Gold Quill Awards – five Awards of Excellence and one Award of Merit – from the global arm of IABC. Plus, the Cashmere Collection 2018 for Kruger Products will receive a Best of the Best Award, chosen by an international panel of judges as one of the very best PR programs in the world. Please watch @SO_pr on Instagram and Twitter to see if we’re named international Mid-size Agency of the Year on June 11, 2019.