Top PR Agency in Canada | Strategic Objectives

We create Innovative Passionate Dynamic Fearless Engaging Targeted Influential Original Empowering Game-changing Breakthrough Exceptional Award-winning Powerful Memorable
campaigns

Strategic Objectives (SO) is Canada’s most award-winning PR agency. We tell stories with passion and heart. We grab attention, ignite influence, and drive action and engagement. We get results.

Video Transcript

[0:01] Strategic Objectives logo appears.
[0:03] Event attendees pose for a group photo at an Amazon Alexa+ event.
[0:05] Event attendees pose for a group photo at an Amazon Kindle event.
[0:07] On-screen text: “BUILDING BRANDS”.
[0:09] Weber logo displayed on a barbecue grill.
[0:10] On-screen text: “MAKING”.
[0:11] On-screen text: “NEWS”.
[0:12] CTV News clip: “Hankook tires give optimum driving control during the summer”.
[0:13] Breakfast Television clip live at Cheese Boutique.
[0:14] Global News segment featuring “The Style Guys”.
[0:15] On-screen text: “DRIVING LASTING RESULTS”.
[0:17] CTV’s The Social segment featuring “Blooming Beauty” products.
[0:18] On-screen text: “TRUSTED BY LEADING BRANDS”.
[0:20] Guests pose holding “Alexa+” signs at an event.
[0:21] Brugal Rum and dinner spread presentation.
[0:22] Social media unboxings for RXBAR, Pringles, and Cheez-It.
[0:23] Social media reels for Sanpellegrino and Perrier Energize.
[0:25] On-screen text: “40+ YEARS OF IDEAS IN MOTION”.
[0:26] Archival news broadcast footage of a Guinness event.
[0:28] Oreo 100th anniversary celebration event.
[0:31] Runway fashion show featuring gowns crafted from Cashmere bathroom tissue.
[0:32] Pringles “Great DIPbate” rally featuring brand ambassadors, mascot, and fire truck.
[0:35] On-screen text: “MEDIA RELATIONS”.
[0:37] CTV News segment: “Mood-boosting tips for longer days” featuring St. Francis Herb Farm.
[0:39] Global News Tech Talk segment featuring Weber Grills Canada.
[0:40] CTV News Ottawa report: “A&W BURGERS TO BEAT MS DAY”.
[0:41] Breakfast Television feature at Cheese Boutique.
[0:42] On-screen text: “SOCIAL MEDIA & INFLUENCER MARKETING”.
[0:43] Social media reel featuring Kia driving footage.
[0:44] Social media reel featuring Watier cosmetics.
[0:45] Social media reel featuring Betadine products.
[0:46] Social media reel featuring BIC EasyRinse razors.
[0:47] Social media reel featuring Amazon Alexa+ smart home devices.
[0:48] Social media reel featuring Weber outdoor grills.
[0:49] Social media reel featuring Maple Leaf Prime chicken.
[0:55] On-screen text: “EXPERIENTIAL MARKETING & ACTIVATIONS”.
[0:57] Amazon Alexa+ display setup and Kia EV5 vehicle reveal event.
[0:58] Watier beauty product display and live makeup demonstration.
[1:01] Workshop guests participating in a Weber cooking masterclass.
[1:02] Close-up of Volkswagen emblem on car grille.
[1:03] Bartender crafting cocktails at a brand event.
[1:04] On-screen text: “CORPORATE SOCIAL RESPONSIBILITY”.
[1:05] Julia Drydyk from The Canadian Centre to End Human Trafficking interviewed on CTV Your Morning.
[1:06] Social media reel: “Hanging With Dog Guides!”.
[1:07] A&W Root Bear mascot greeting children in soccer jerseys.
[1:08] A&W “Burgers to Beat MS” team group photo.
[1:09] CTV News website report: “IMPORTANCE OF PREPARING END-OF-LIFE PLANS” for Advance Care Planning Canada.
[1:10] On-screen text: “CALL TOLL FREE 1.833.900.1010”.
[1:11] Social media campaign: “It’s National Human Trafficking Awareness Day”.
[1:12] Event display: “THE EXPOSURE PROJECT – Art Therapy & Healing After Human Trafficking Fundraiser”.
[1:13] Makeup artist applying makeup to a model backstage.
[1:14] On-screen text: “FROM BEAUTY”.
[1:15] On-screen text: “TO TECH”.
[1:18] On-screen text: “FROM CPG”.
[1:19] On-screen text: “TO SPORTS”.
[1:20] Montreal Canadiens player Brendan Gallagher on screen.
[1:21] Footage inside STRONG Pilates and RCVRI.
[1:22] Kia FIFA installations at soccer stadium.
[1:24] On-screen text: “IDEAS THAT EARN ATTENTION”.
[1:25] Social media posts for Pret A Manger, Paw-sitively Canadian, and Perrier x Murakami.
[1:28] On-screen text: “EXPERIENCES PEOPLE REMEMBER”.
[1:29] Attendees conversing at an Amazon brand activation.
[1:30] Fans entering soccer stadium through a Kia branded door.
[1:32] Gourmet food dishes being plated.
[1:33] On-screen text: “STRATEGIC”.
[1:34] On-screen text: “CREATIVE”.
[1:34] On-screen text: “PASSIONATE”.
[1:35] Strategic Objectives logo appears.

Our services

How We Make News

Brand and Product Launches

First impressions count. Our results-driven strategies set brands up for success.

Media Relations

Third-party endorsements from trusted media sources boost credibility. Our track record is unrivalled.

Experiential and Events

Bringing brands to life creates powerful, memorable touchpoints.

Social Media and Influencer Marketing

SO creates and shares engaging digital content to target your consumers where they live, laugh, learn and play.

Reputation Management

It takes years to build a brand, and only seconds to destroy it. Reputation is your most valuable asset; protecting it is our priority.

Corporate Social Responsibility

We’re experts at forging relevant relationships that help businesses do – and share – good work.

Case Studies

Our Work Speaks for Itself

Watier 2026 Spring Preview

Embrace Electric: Kia Canada EV5 Launch

Alexa+

Kindle

Watier Perfection Glow-Boosting Tinted Serum

Our reviews

We live for happy clients.
Here are just a few:

As a brand that's worked with Strategic Objectives for more than three years, they consistently add value to our programs and deliver exceptional client service. They excel at developing and executing engaging and creative programs within regulatory frameworks. They possess a keen eye for identifying influencer partners, from rising stars to the best in Canada. Working with Team SO is a pleasure, and I recommend their services to any organization seeking impactful communication strategies executed with precision and passion.

Rhéa RousseauCommercial Lead, Senokot and Betadine, ANB Canada

The team at Strategic Objectives is stacked with dynamic, out-of-the-box thinkers, creative problem solvers and dedicated PR professionals who go above and beyond for their clients. They are a true extension of our team and valued partners who strive for excellence in all they do.

Susan BernadoHead of PR | Kia Canada

Strategic Objectives has been monumental in expanding awareness of Benjamin Moore in the Canadian market, generating millions of annual impressions from coast-to-coast. In both English and French Canada, they secure meaningful stories in top publications through their strong relationships with key home and décor media and influencers.

Kelly SinatraDirector of Public Relations | Benjamin Moore

In my opinion, Strategic Objectives is one of the most proactive PR firms I have ever worked with. They take PR to a whole new level and treat it as more than press... they go right into consumer communications -- a rare quality these days. They also truly understand beverage alcohol and know how to appeal to customers, consumers and media with relevant and responsible messaging. All in all, perhaps the best PR firm that you could choose.

Brian GencherSenior Brand Manager | Diageo Canada

It is great to know that we have partnered with such a creative, innovative ‘out-of-the box’ company. Strategic Objectives truly lives up to the tier 1 reputation that you have built. Great work all the way around. It was a pleasure. Thank you all.

Marc AnthonyPresident & CEO | Marc Anthony Cosmetics Inc.

Strategic Objectives is comprised of a team of creative, passionate professionals who truly deliver remarkable results. Having worked with this exceptional PR Agency for over 15 years, Strategic Objectives amplifies our stories by incorporating corporate social responsibility, social media, activations, traditional marketing and of course stellar PR. This independent agency ensures that their senior partners have a fingerprint on everything and so execution excellence is guaranteed. It is no wonder that Strategic Objectives is Canada’s most decorated PR agency. They are an indispensable part of our Marketing mix and our business

Nancy MarcusChief Marketing Officer | Kruger Products

I've had the pleasure of working with the team from Strategic Objectives for over 5 years. From issues management to campaign deployment, Strategic Objectives is a professional and highly competent partner. Their collaborative style really suits the style of our organization and the relationship we have with Strategic Objectives is one of true partnership. Aside from high technical competency, they're also a group of terrific human beings!

Pam SetoVice-President, Marketing and Communications | MS Canada

From an overall program perspective, they bring a lot of creative, bold ideas that make our company stand out. Strategic Objectives has helped us earn millions of media impressions and strengthens our outreach efforts for all initiatives. The expert team is full of exceptionally creative, insightful, and skilled people, making them a strong partner to collaborate with.

David PrimoracDirector of External Communication | Maple Leaf Foods

Strategic Objectives has provided top-level commitment on all aspects of communications, and its digital services have led to increases in brand awareness and media impressions. For more than 10 years, they've delivered expert resources and hands-on management, resulting in a pattern of excellence.

Stephen BlytheVP of Bathroom Tissue & E-Commerce | Kruger Products

Strategic Objectives impressed us with their ability to seamlessly blend strategic insight with creative execution. Their unique approach to engaging with audiences, particularly through the innovative use of contests and ambassador partnerships, was noteworthy. Their adaptability and commitment to exceeding KPIs, while fostering meaningful connections between our brand and our customers, truly set them apart.

Saverio D'AngeloDigital Marketing Manager | Cuisinart Canada

Working with the team at Strategic Objectives is a real pleasure. The team’s professional, creative and strategic approach to our campaigns is always perfectly aligned with our business goals and is helping to take the Kia brand to new heights in the Canadian market.

Mark JamesCorporate Communications Manager | Kia Canada

Kelly SinatraDirector of Public Relations | Benjamin Moore

We knew we were working with the best! Everyone we work with at SO has always been (and still is) kind, devoted and professional! It is a well deserved honor. Cheers to you and all your team from duBreton!

Julie LamontagneCommunications Advisor | duBreton

Brian GencherFormer Senior Brand Manager, Dark Spirits and Beer | Diageo Canada

Marc AnthonyPresident & CEO | Marc Anthony Cosmetics Inc.

Nancy MarcusChief Marketing Officer | Kruger Products